Booking is a vital step for Traveloka and its users. From booking flights to cinema tickets, 10+ product use cases were standardized into one highly configurable design.
The old booking page could no longer fulfill the growing needs of the company and its users, becoming a scalability concern and blocking the development of new features.
Structurally as the Design Person-In-Charge (PIC), I directed the design efforts of the project.
Functionally as the User Interface Designer, I conceptualized and designed the solution.
The design increased the convenience for users by enabling the booking of multiple products, increased cross-selling revenue by ~20 %, and resulted in a ~30 % faster development scalable for new products.
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2017 - 2019
Concept Design Configurable Concept User Interface Design Usability Testing UI Kit
Analogous Inspiration Co-creation Workshop Stakeholder Management