Reza Arkan

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Digital Product Designer / AI Design Researcher

On the journey of curiosity with +5 years of experience

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Work Experience

Senior Product Designer at Linkfire

Jul 2021 - Sep 2022 • Copenhagen, Denmark

https://www.linkfire.com/

Designed for 1.5+ billion artists-fans connections

• Achieved an intuitive and scalable Bio Link redesign aimed for 85,000+ music marketers from major record labels such as Universal Music Group, Warner, Sony Music, etc.

Senior Designer at Traveloka

Oct 2016 - Aug 2019 • Jakarta, Indonesia

https://www.traveloka.com/en-id/

Designed for 35 million active users

• Yielded ~20% increase in transaction and achieved ~30% faster and scalable development by redesigning the booking experience for 10+ products
• Shipped a critical product within 5 months to secure competitive advantage by designing and co-leading the International Trains initiative
• Created a new revenue stream with ~120% YoY growth by conceptualizing the new Flight + Hotel Packages feature
• Increased revenue through better discoverability by designing cross-selling user experience across 5+ touchpoints within the user journey

Co-managed a 25+ member team

• Co-managed the Transport design team in overseeing the people, processes, and projects
• Mentored 5+ junior designers and helped them grow their design career
• Improved the collaboration for 6 teams by streamlining the designers’ workflow to align with product managers’ agile structure
• Reduced ambiguity of work for 25+ team members by establishing a design team structure with better clarity

Designer at Kulina

Dec 2015 - Mar 2016 • Yogyakarta, Indonesia

https://www.kulina.id/

• Proposed usability improvements of the app design
• Shipped the mobile website design by developing usable React components for engineers

Education

University of California, Los Angeles

Mar 2021 - Sep 2021 • Los Angeles, United States

• Visiting graduate researcher as part of Erasmus DCLead scholarship
• Conducted research on how design(ers) consider human values and ethical considerations for designing AI