💎 Overview

• Traveloka was growing and looking to increase the revenue per transaction—the Trip team was set up to tackle this task
• Alongside the business goal, the Trip team to offer convenience and coherence to the user experience of purchasing for travel
• The Trip team focused on combining products and released features such as: Flight + Hotel package, standardized booking platform, and product cross-selling placements on multiple touchpoints of the user journey

🎉 Outcome

• Flight + Hotel packages created a new revenue stream with higher revenue per transaction compared to other products with minimal cannibalization of standalone Flight and Hotel purchases

✌️ My Role

• The Senior User Interface Designer for the Trip team

⏳ Date

2016 - 2018

🌟 Organizations

• Traveloka

🙏 Collaborators

• The talented designers, copywriters, product managers, marketers, and engineers of the Trip team
• Other teams that have made the effort seamless

🔗 Link

• Flight + Hotel